Everybody talks! Learning through gossip about celebrities in 'Us Weekly' and Perez Hilton's blog.

摘要

This research defines gossip while analyzing the categories and themes of gossip present in celebrity and popular culture. Social learning/social cognitive theory and framing theory bring a theoretical perspective to defining gossip as a communication behavior. The methodology for this study is a quantitative content analysis from Us Weekly magazine and Perez Hilton's blog. The research found frames that are about celebrities in Us Weekly magazine and Perez Hilton's blog and how the frequency of framing categories differs between the outlets. The results show that story tone generally represented a positive frame. Work and intimate relationships frames represented the most frequent dominant and secondary categories. Work, portrait, and activities represented the dominant picture frames present.