What has been causing the decline in beef consumption in Canada?

摘要

In this study, the measurement of the changes in meat demand based not only on price and income changes, but also upon consumers' perception of healthfulness and safety of the meats involved, advertising and demographic characteristics is undertaken.; Results indicate that although total expenditure on aggregate meat is significantly and negatively impacted by food safety issues, the demand for specific meats (beef, pork and chicken) does not appear to have been significantly affected by them. Health concerns have had an effect on total expenditure on meats and, individually, on beef and pork consumption. Advertising has been a statistically significant source of increased consumption of meat.; At the household level, food safety issues, health concerns and advertising have led to changes in total household expenditures on meat. As well, food safety issues and health concerns have had an impact on the demand for specific meat cuts. Demographic characteristics play a significant role in determining the impact of prices, food safety issues and health concerns on Canadian household meat consumption.