The focus of traditional farm management was on operational effectiveness. However, the management of agri-tourism enterprises was more inclusive which required farm operators to further acknowledge the significance of intangible resources. The purpose of this study was to identify the roles of intangibility of resources associated with the management of agri-tourism enterprises in Taiwan. The theoretical base of this study was based upon Hall's framework (1992, 1993, 1994, 2000).; A three-round, modified Delphi technique was employed. Based on the review of literature, a self-administrated questionnaire was developed. A purposeful sample of academics, professionals in the public and private sectors, and operators of agri-tourism enterprises was identified and invited to participate in this study. Panelists responded via mailed questionnaires.; The findings revealed that, among competency-based intangible articulated, recognizing the needs of customers, providing quality service, innovating, setting future goals, and providing employee training related to customer services were considered to have top priorities for the sustainability of agri-tourism enterprises. Among asset-based intangibles articulated, establishing customer trust, establishing positive business reputation, complying with sanitation regulations, complying with customer safety regulations, and securing proper operating licenses were considered to have top priorities for the sustainability of agri-tourism enterprises. The variety of intangible resources articulated indicated that panelists were well aware of the significance of intangibles concerning the management of agri-tourism enterprises. Strong consensus across the panel on both intangible sets indicated that agri-tourism enterprises would require vigorous planning and consideration for the sustainability of such business.
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