Ready for departure: The role of public relations in boosting tourism from China to the U.S.

摘要

The World Tourism Organization predicts that by the year 2020, 100 million Chinese travelers will go abroad. That's almost equivalent to the entire population of Mexico packing up their bags and going on vacation.;With multiple countries in fierce competition to grab this new market, how can the U.S. distinguish and use strategic public relations to attract and accommodate the powerful wave of Chinese tourists?