The influence of the postmodern graphic design genre on contemporary graphic design as analyzed in the context of generic participation.

摘要

The purpose of this study was to investigate the influence of Postmodern graphic design on contemporary graphic design. Another goal was to clearly define Postmodern graphic design in relation to practice and theory. A qualitative method utilizing rhetorical criticism, specifically generic participation, provided the framework for an analysis of specific Postmodern and contemporary designers. The results were mixed, but indicated that traits of the Postmodern graphic design genre continued to have some influence on contemporary graphic design.