An analysis of the Iowan angler's fishing license renewal decision.

摘要

The number of annual fishing licenses sold in Iowa has been in decline for two decades and has limited the amount of funds available to the Iowa Department of Natural Resources for fisheries management. The Iowa DNR is focused on reversing this trend through targeted marketing and efficient management of fishing resources. An analysis of Iowa anglers is performed with these goals in mind using past surveys and current customer data. The product of this analysis is a model which predicts whether a past customer will renew their license in the upcoming year. A logit model is developed using license purchase history, demographics, and proximity to rivers and lakes as explanatory variables. The estimated models successfully predicted the 2005 license renewal behavior of anglers 72% of the time. A statewide survey of anglers is recommended to collect additional explanatory data for and develop further understanding of Iowan angler motivations.