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Chinese media coverage of and public attitudes toward the 2008 Beijing Olympic games.

机译:中国媒体对2008年北京奥运会的报道和公众态度。

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摘要

This study investigates whether the Chinese media agenda---as reflected in the news items published in the Beijing and Shanghai news websites of sina.com.cn, the country's largest news site---is reflected in the public agenda or what Beijing and Shanghai residents consider to be the most important issues in the country over a four-month period. It also examined how China's hosting of the Olympic games ranked as a particular issue in the media agenda and its relationship with the issue's position in the public's list of the most important issues facing the nation. The correlation between the valence or orientation of the news stories with the public's attitude about the games was also investigated. This study adopts the traditional agenda-setting methodology, which involves the combined methods of content analysis to determine the media agenda and a public survey to determine the public agenda. First, the media agenda and the public agenda were explored separately. Then, the prioritization of issues in the two agendas as well as the media valence and public's attitude toward the country's hosting of the 2008 Olympiad were compared. The findings indicate that the websites in both cities highlight similar topics and that the coverage toward the Olympics was positive. Items comprising the priority list of issues in the public agenda of Beijing and Shanghai were also found to closely resemble each other. The respondents in both cities showed positive attitudes about the country's hosting of the 2008 Olympiad. In each city, the media agenda partly corresponded to the public agenda. They differed, however, in terms of the extent to which some of the topics occupied the agenda. The orientation of the media coverage about the Olympics and the public's attitude about hosting the games were both positive. The public attitude about the games, however, was more positive than the valence of media stories about the games. The findings also suggest that situational factors may influence agenda-setting effects.
机译:这项研究调查的是中国媒体议程-反映在中国最大的新闻网站sina.com.cn北京和上海新闻网站上的新闻中-反映在公共议程中还是北京和中国在四个月的时间内,上海居民被认为是该国最重要的问题。它还审查了中国举办奥运会如何在媒体议程中列为特定问题,以及与该问题在公众所面临的国家最重要问题列表中的位置之间的关系。还研究了新闻报道的效价或方向与公众对游戏的态度之间的关系。本研究采用传统的议程设置方法,该方法涉及内容分析的组合方法以确定媒体议程,而公众调查则确定公共议程。首先,分别探讨了媒体议程和公共议程。然后,比较了两个议程中问题的优先级,以及媒体对价和公众对于该国举办2008年奥运会的态度。调查结果表明,两个城市的网站都突出了类似的主题,并且对奥运会的报道是积极的。人们还发现,北京和上海公共议程中包含优先事项清单的项目彼此非常相似。两个城市的受访者都对该国举办2008年奥运会表示了积极的态度。在每个城市中,媒体议程都部分与公共议程相对应。但是,就某些主题占据议程的程度而言,它们有所不同。媒体对奥运会的报道取向和公众对举办奥运会的态度都是积极的。但是,公众对游戏的态度比媒体对游戏的看法更积极。研究结果还表明,情境因素可能会影响议程制定的效果。

著录项

  • 作者

    Ma, Qing.;

  • 作者单位

    Iowa State University.;

  • 授予单位 Iowa State University.;
  • 学科 Journalism.; Mass Communications.
  • 学位 M.S.
  • 年度 2007
  • 页码 66 p.
  • 总页数 66
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 新闻学、新闻事业;传播理论;
  • 关键词

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