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Event planners' ratings of destination selection variables: A comparison between members of three professional association groups.

机译:活动策划者对目的地选择变量的评分:三个专业协会组成员之间的比较。

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摘要

Several researchers have attempted to understand the destination selection criteria that are important to event planners (Crouch & Ritchie, 1998; Getz, 2003; Oppermann, 1996). However, an examination of the previous studies indicated that only limited understanding of the destination selection criteria has been provided. There is little research that compares event planners belonging to different professional associations and their rating of destination selection criteria. This study examined the differences that exist between three groups of event planners in rating thirteen destination selection variables.; The study provides more understanding in the search of an optimal combination of destination selection mix based on multiple dependent variables. This study found significant differences in ratings of five out of thirteen destination selection variables by event planners who were the members of three different associations. Therefore it is providing a valuable contribution to the existing body of literature.; From a practical standpoint, this study can help by providing information about how planners of different events feel about certain destination criteria at the time a destination selection is made. All parties with a vested interest in the event industry may use this information to appropriately position their services in the market and tailor their products to better compete for the limited number of events in an environment where the space to host such events continues to grow.
机译:一些研究人员试图了解对于活动策划者来说很重要的目的地选择标准(Crouch&Ritchie,1998; Getz,2003; Oppermann,1996)。但是,对先前研究的检查表明,对目的地选择标准的了解有限。很少有研究比较属于不同专业协会的活动策划者及其目的地选择标准的等级。这项研究检查了三组活动策划者之间在对13个目的地选择变量进行评级方面的差异。该研究为基于多个因变量的目的地选择组合的最佳组合搜索提供了更多理解。这项研究发现活动策划者(三个不同协会的成员)对13个目的地选择变量中的5个进行了评级差异。因此,它为现有的文献体系提供了宝贵的贡献。从实际的角度来看,这项研究可以通过提供有关在选择目的地时不同事件的计划者对某些目的地标准的感受的信息来提供帮助。在活动行业中具有既得利益的所有各方都可以使用此信息来适当地定位其服务在市场中的位置,并量身定制其产品,以便在举办此类活动的空间持续增长的环境中更好地竞争数量有限的活动。

著录项

  • 作者

    Godlewska, Marta.;

  • 作者单位

    University of Central Florida.;

  • 授予单位 University of Central Florida.;
  • 学科 Business Administration Marketing.; Business Administration Management.
  • 学位 M.S.
  • 年度 2006
  • 页码 79 p.
  • 总页数 79
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;贸易经济;
  • 关键词

  • 入库时间 2022-08-17 11:39:31

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