Intention to stay and customers' perceptions about the effectiveness and the components of environmentally friendly programs in hotels.

摘要

Scope and method of study. This study is aimed at identifying the customers' perceptions about the components of environmentally friendly programs in hotels and to evaluate their effectiveness. Furthermore, this study determines the importance of each factor to the customers' intention to stay at an environmentally friendly hotel. Data were collected from online travel communities by conducting web-based online survey. One hundred thirty three community members from 63 travel-related online communities participated in the survey. The analyses of data for this study included frequency analysis, factor analysis, t-test analysis, one-way ANOVA analysis, and multiple regression analysis using SPSS 14.0.;Findings and conclusions. The results indicated that the respondents perceived the environmentally friendly programs as being somewhat effective. The multiple regression result indicated that the significant factors that affected customers' intention to stay at an environmentally friendly hotel were Solidwaste & water program in guestroom, Energy program, Solidwaste & water program in housekeeping and Biodiversity. However, Water program by customers' option did not influence customers' intention to stay at an environmentally friendly hotel. Additionally, the results showed that there were differences in customers' gender, income, and age on intention to stay at an environmentally friendly hotel.