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Three empirical studies on the impact of electronic word-of-mouth on digital microproducts.

机译：关于电子口碑对数字微型产品影响的三项实证研究。

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摘要

igital microproducts---such as Apple's 99-cents I-tunes songs or Amazon.com's 49-cents short books, or Disney's

机译：数码微型产品-例如Apple的99美分的Itunes歌曲或Amazon.com的49美分的短书，或Disney的

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作者
Amblee, Naveen.;
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作者单位

University of Hawai'i at Manoa.;

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授予单位 University of Hawai'i at Manoa.;
学科 Business Administration Marketing.;Business Administration Management.;Information Science.
学位 Ph.D.
年度 2007
页码 124 p.
总页数 124
原文格式 PDF
正文语种 eng
中图分类贸易经济;信息与知识传播;贸易经济;
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入库时间 2022-08-17 11:39:07

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Three empirical studies on the impact of electronic word-of-mouth on digital microproducts.

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