Towards User-Centric Cross-Site Personalisation

摘要

Personalisation on the web is mostly confined to Websites of online content providers. The main drawback of this approach is the missing consideration of the users previous cross-site browsing experience resulting in an often fragmented browsing experience. This paper introduces a service driven architecture for user-centric personalisation in online cross-site tasks. We introduce the proposed architecture and results of an initial experiment evaluating cross-site personalisation across separately hosted open-source Web-based Content Management Systems (WCMS).