When Cognitive Institution Collapses: Investigating the 'Master Kim' Case through a System Dynamics Model on the Action-Driven Sensemaking Process

摘要

Through this study, we can have some insights to strategically make desired reakthroughs in our organization. After all, the human cognition exists as a visible form in our mind as Giddens (1984), insisted structuration, although it remains essential invisible in reality. Like other formal institutions, norms, beliefs, and traditions can be collapsed by other cognitive institutions through as social interactions, such as the action-driven sensemaking process, particularly exchanging feedback comments on the hot issues. It is because "as individuals absorb a plethora of value-infused beliefs, there may be ambiguity about which beliefs to follow in a certain situation" (March, 1994). Although traditional norms, previously dominant as cognitive institution, justify individual behaviors, relative minor norms can be the latent cognitive institutions, which could emerge as dominant norms only if its logic becomes in fashion between and among individuals. In other words, sensible niches, or institutional logics may enable these various forms of cognitive institution to have influence with organizational behaviors in many aspects in terms of cognitive institutionalization. Therefore, it is essential to understand the formulation process of the cognitive institution under the blurred normative boundary particularly in the cyberspace.