Brown bagging, Storytelling, and Persona Building: Three effective strategies for creating participation (includes buy-in) for a User-centered Design (UCD) process and communicating success!

摘要

This paper identifies challenges for obtaining managerial buy-in for a user-centered design process using performance tasks. Initially, it presents lessons learned from a case study. Next, it provides strategies (leadership, persuasion, organizational conflict, active listening, and teamwork) for obtaining buy-in from work team and their constituencies. Last, it concludes with recommendations for obtaining buy-in from managers.