Analysis on the Countermeasures of Cultural Soft Power Construction of Newly Established Universities

摘要

Within the framework of mass higher education in China,newly established universities have become an important part of China's higher education system.In the process of rapid development,the universities are faced with good opportunities as well as severe challenges and predicaments.The paper aims at analyzing the existing problems in the construction of newly established universities in China,emphasizing the urgency and significance of the advancement of the soft power of Chinese universities,and proposing some relevant countermeasures against the problems in order to strengthen the soft power construction of universities.