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The Olympic Myth Macro Effect Mechanism Established by Internet Media Politics

机译:网络媒体政治建立的奥林匹克神话宏观效应机制

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摘要

Check America's public opinion strategy on Beijing Olympic, with two basic dissemination theoretical system, news agenda-setting (timeline) and overall promotion strategy (spatial axis), as the research lead. It is perceived that the behavior of American Internet Media Politics was steady. Recognition of a great America was shaped domestic and abroad. And the American style Olympic legend and myth tradition was continued and maintained. Review China's public opinion strategy on Beijing Olympic, and examine the situation of Sino-America Internet Media Politics. It is perceived that the behavior of China's Internet Media Politics fell short of expectations. China's Internet Media Politics is, on a great deal of degree, influenced by western news review pattern and pre-assumed concept of value, insufficient of actively guiding the public opinion. Unveil the macro effect mechanism of Internet Media Politics' construction of Olympic legends. And provide reference for the China Internet Media Politics practice on 2012 London Olympic Games.
机译:作为研究课题,以两个基本的传播理论体系-新闻议程的设定(时间表)和整体的促进策略(空间轴)-来检验美国在北京奥运会上的舆论策略。人们认为,美国互联网媒体政治的行为是稳定的。对一个伟大的美国的认可在国内外受到影响。美国式的奥林匹克传奇和神话传统得以延续和维持。回顾中国在北京奥运会上的舆论策略,并研究中美互联网媒体政治状况。人们认为,中国互联网媒体政治的行为没有达到预期。中国的互联网媒体政治在很大程度上受到西方新闻评论模式和预设的价值观念的影响,不足以积极引导舆论。揭示互联网媒体政治奥运传奇建构的宏观效应机制。并为2012年伦敦奥运会中国互联网媒体政治实践提供参考。

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