Analysis on enterprise culture differences between Chinese and American resort hotels: A case study of Hainan and Dells

摘要

As a special combination of hotel and tourism resource consumption, resort hotel is an important component of tour resort which has huge marketing share. Taking Cactus resort hotel and Kalahari hotel as an example, this paper tries to analyze the enterprise culture differences including management mode, market positioning and establishment of enterprise culture between Chinese and American resort hotels from the prism of the enterprise culture of hotel. Some suggestions on the enterprise cultural construction of China's resort hotel are given at the end of this paper.