Research on Humanized Design and Personalized Design in Product Innovation

摘要

With the development of diversified Informat ion era, product innovation has been applied to humanized design and personalized design. Designers are seeking design elements that will represent the grade and using characteristic product to express their care of people themselves. This paper researches on the development and position of humanized design in product innovation, it is illustrated that innovative design is not only the process of in which designers develop imaginations and techniques, but also the process of communication between designers and customers. Designers should give full consideration of the consumer's aesthetic demand and psy chological factors, to satisfy the user's material and spiritual needs as much as possible, and under this premise, the personality and style must be integrated into the product design, they play a guiding role in product innovation, improve the product attractiveness and the core competit iveness of enterprises, and change the way of people life, promote the sound development of society.