Research of Fashion Conceptual Design Methodology Based on Fashion Design Elements

摘要

The process of fashion concept design normally is directed by the fashion designers. It is a work of art and creativity, but lack of objectiveness and efficiency, which is now behind the huge demand of fast fashion and quick-response fashion supply chain. The paper proposes a prototype of the fashion conceptual design methodology based on the fashion design elements. The process is composed of definition of elements, optimizat ion of elements, and integration of elements, which can be carried out both by human and computer intelligence. The new method of fashion conceptual design can help the fashion design procedure to be more object ive, scientific and efficient.