IMPACT OF APPOINTING A CHIEF DATA OFFICER (CDO) ON FIRM PERFORMANCE: RELATIONSHIPS AMONG CDO APPOINTMENT, TENURE, DUALITY, AND FIRM PERFORMANCE

摘要

As data are becoming recognized as an important asset and resource, more and more firms arernappointing a Chief Data Officer (CDO) as part of their top management team (TMT). From thisrnposition, the CDO is able to influence the management structure of a firm and bring more impactrnon strategy and performance. The study presented in this paper focuses on the impact ofrnappointing CDO on the firm’s performance, and the relationship between CDO demographicrncharacteristics and firm performance. Data were collected on 86 firms that had appointed a CDO.rnThe results of the study show CDO appointment does not significantly affect firm performance.rnThe study also conclude the tenure of the CDO has an inverse U-shaped relationship to firmrnperformance, and CDO duality, which means the CDO has multiple duties, has a positiverninfluence on firm performance.