The Study of Development Strategy for Operating Health Clubs in Wenzhou City

摘要

Based on the investigation of industry management condition, club size, operating characteristics, management characteristics, marketing strategy and the basic conditions of bodybuilders of Wenzhou commercial health clubs, this paper analyzes and summarizes the existing problems in the development of Wenzhou commercial health clubs, such as disorderly competition, inaccurate market positioning, lack of consumer guide, faulty marketoriented legal system, lack of the high-level management personnel, and makes a number of recommendations according to these facts.