The Development Status and Strategy Research of Commercial Banks' Personal Financial Management Business in China

摘要

The personal financial management business in our country is in the initial stage, compared to the developed one in western, there's still a long way to go. Therefore, the commercial banks in china need to review and study to estimate market direction; build excellence brand image and special services; Increase of innovation; change the products from single to comprehensive; Establish and perfect financial management business' management system in order to promote the development of personal financial management business in our country.