Study on Inbound Tourist Market of Shandong Province Based on Northeastern Asian Tourism Circle

摘要

Since Chinese reform and opening up in 1978, the inbound market and s of Shandong grow fast under the active international tourism policy, but the quota was low in the total tourism market. This limited its further development. Besides the single market structure which depended on Japan and Korea is not good for Shandong. Relied on the Northeastern Asian tourism circle, Shandong can steady develop its inbound tourist market, increase the foreign exchange earnings and promote its ability of tourism competitiveness. Therefore, Shandong should bring region advantage into play and establish tourism cooperation mechanism, simplify the immigration procedures and deeply develop travel products and form special cultural products. These strategies will help its inbound tourism market having further development, its foreign exchange earnings having more increase and its ability of tourism competitiveness promoting.