Study on Profit Distribution Model for Value-based Risk-sharing Travel Agencies and Their Supply Chain Partners①

摘要

Travel agencies, as the combination suppliers for other tourism product suppliers, face many uncertainties when cooperating with other travel enterprises. Therefore, the key of supply chain management is the profit allocation of travel agencies under the influence of risk factors and its supply chain partners. The paper reviews the researches on tourism supply chain and benefits profit allocation of supply chain partners from the perspective of risks, and proposes VRS-Shapley value model through the method of tourism product value risk-sharing, with the characteristics of tourism supply chain, and with the basis of Shapley value of game theory models.