Management of housing construction and reconstruction of the housing stock based on the modern concept of forming marketing investment decisions

摘要

The article investigates the important and topical aspects of the organization of the housing stock reproduction process management in the context of modern marketing management theory, the key feature of which is its integration into the enterprise system. The article considers the expediency of formation of investment developments implementation mechanism in housing reconstruction and construction sphere using tools offered by modern marketing management concept. The concept of investment marketing is specified, which is focused on the search for investment solutions that provide implementation of investment proposals in the field of construction and reconstruction of housing, the importance of which increases in modern conditions, taking into account the application of new technologies of construction of houses, new materials, and structures. In the light of the obtained results of the research, the author's approach to the formation of marketing investment decisions in the field of housing construction and reconstruction of the housing stock is presented.