User Satisfaction Model of Functional Animation Design in the Digital Technology Perspective based on TAM

摘要

In the context of digital technology, taking the technology acceptance model (TAM) as the theoretical framework, this paper analyzed the influence of quality factors (information quality, system quality and service quality) of functional animation design on user satisfaction. A new theoretical hypothesis model which includes the quality factors, perceived usefulness and perceived ease of use, was constructed based on the related theories of TAM and information system success model, and the user satisfaction was tested through the typical functional animation design. The theoretical hypothesis model was then verified through the data statistics and analyzed by means of a questionnaire survey. By conducting the data analysis, it can be found that the Cronbach's α coefficients of all variables were all greater than 0.8 and the factor loading coefficient and AVE were higher than 0.5. The empirical results indicate that the information quality, system quality and service quality exert significant effects on the usefulness of functional animation, and the ease of use of functional animation is significantly influenced by the system quality and service quality. Both the usefulness and ease of use can remarkably influence the user satisfaction.