Design of Gamification Theory in Tourism Application : Take the Application 'Travel in Zhenjiang' for Example

摘要

With the core driving force of gamification as the starting point, this paper explores the application model of gamification design theory in tourism application, so as to enhance the tourists’ experience in the process of tourism. This paper analyzes the current gamification design in tourism application from the aspects of core driving force, game mechanism and function design, and constructs the gamification design model of " Travel in Zhenjiang" application program. The transformation from external motivation to internal motivation through external stimulation is not only an important way to enhance tourist stickiness, but also an important means of gamification theory in tourism applications.