Rethinking the Contemporary Art Fairs Through the Viewpoint of Assemblage Theory: A Case Study of ART021 from Shanghai

摘要

Approaching the study of the current over-supply of Contemporary Art Fairs from the viewpoint of assemblage theory is what we explored value within this paper. Base on the literature review of Actor-Network Theory (ANT) that gives us an enlightening vocabulary and framework to approach how Art021 built their business network. We connect the case from contemporary art market to analysis the specific art collaborations. The network assembled a number of galleries, collectors, art media and public attending in a certain location and time to construct various projects, campaigns, and exchange. This study set out with the aim of shaping the co-create interest among different stakeholders and describe their marketing solution during the art fair.