Research on the Brand Image Building Route and Mechanism of Pop-up Store

摘要

In this paper, the author studies the corresponding mechanism of "flash" and brand image building from the perspective of "flash" marketing motivation and consumption mode. Through the analysis of the mechanism of the diversity of Pop-up Store flash store brand involved, which extends out the relationship between sustainable dissemination of short-term sales and brand value of the flash store, process, combing out flash success factors of marketing, finally realize the effective customer perception of the brand, expanding the spread of brand value.