'It's the Thought that Counts': Even Thoughtful Gift-Givers Over-Estimate Recipients'Evaluations of Gifts

摘要

Prior research has established how gift-givers consistently tend to choose the wrong gifts for recipients.This inability to make the right decision for others leads to serious consequences,not just in terms of lost opportunities for givers to effectively communicate their feelings and intentions to recipients but also losses in terms of time,money and effort.This research examines why gift givers tend to mispredict recipient preferences.This research uses online reviews as real-world data(Study 1)and experiments run on Amazon Mechanical Turk(Studies 2-5)to examine the research question.