Comedy Film Posters in the 70's Era: Content Analysis of Changing Trends

摘要

The film poster specifically aims to promote the film contents. As publicity tools, the film poster has been playing a significant role along with the other outdoor publicity tools. Film posters have been the reflection of changing time, technology, techniques and an array of ideas and designs of different decades. The Indonesian film's posters in the 70's era have come a long way from broad visible brush strokes with a striking array of colors and typography to collage photos. The skillfully designed Indonesian film posters, as a tool of key film publicity in the past and present, play a pivotal role to bridge communication, cultural and language barriers across the people of different regions of the country. In fact, the film posters respond to the audience's unique cultural needs and reflect periodic changes of design, ideas, techniques, technology among others of different decades. The growing popularity of film research recently has been finding that poster films play an important tool to understand the prevailing art, culture, tradition, and technology of decades. This paper aims to study and understand the changing trends of Indonesian comedy film posters 70's era. The study establishes the fact that Indonesian comedy poster film in 70's has huge changing in mid 70's. The art of designing posters also accepted the changing trends and technology trough times. The technology changing of poster film looks not only can be seen in the advancement of the printing results but also in the emergence of modern lifestyle and fashion.