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Campaigning #golkarsolid: Branding Image Strategy of Golkar Party on Social Media

机译:竞选#Golkarsolid:社交媒体上的Golkar派对的品牌形象策略

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摘要

Social media has become one of the popular media in building a political image. In the case of Indonesia, almost all political parties have an official social media account that is not only used as a means to share information to its follower but also to build a political image. One of the largest parties in Indonesia, Golkar Party has an effective political communication strategy that is marked by the victory of some of their candidates in the arena of local elections in various regions in Indonesia. However, the case of leadership dualism that emerged in several major parties in Indonesia also shadowed this party. With the virtual ethnography approach, this article seeks to understand the strategic steps undertaken by the Golkar Party in strengthening their positive image in social media through the hashtag of #golkarsolid socialized through their official accounts on Twitter.
机译:社交媒体已成为建立政治形象的热门媒体之一。就印度尼西亚而言,几乎所有的政党都有一个官方社交媒体账户,不仅用作将信息分享到其追随者的手段,而且还要建立一个政治形象。 Golkar党最大的缔约方之一,GOLKAR党有着有效的政治交流战略,这是由他们在印度尼西亚各地区的地方选举领域的一些候选人的胜利标志。但是,在印度尼西亚的若干主要政党中出现的领导成分的情况也覆盖了这一派对。通过虚拟的民族志法,文章旨在了解Golkar派对通过在Twitter上通过他们的官方账户进行社会账户来加强社交媒体中的社交媒体积极形象的战略步骤。

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