Political Communication Activities of Partai Keadilan Sejahtera (PKS) in the Openness of Ideology

摘要

For the sake of power, political parties will compete to open themselves to be able to accommodate all the bases of voters. This condition makes party ideology no longer a major element in internal party decision making, in addition ideology is no longer a benchmark in making policies. It becomes an interesting phenomenon when cadre parties or doctrinaire parties are increasingly open to secular or nationalist ideological parties, it leads the pragmatic party, PKS, became one of the Islamic parties that can be considered since its emergence because it managed to become a middle party and able to compete and even ahead of other Islamic parties. This study is intended to understand political communication activities in ideology openness involving Regional Leadership Council (DPW) of PKS of West Java. Political communication activities were observed through political communication activities of Regional Leadership Council of PKS of West Java through regional deliberations, regional work meetings, and regional coordination meetings. The approach used was qualitative with the study of communication ethnography. The data were obtained by observation, interview and document studies on 5 internal interviewees and 4 external interviewees. The result of this study showed that political communication activities in the openness of ideology of Regional Leadership Council (DPW) of PKS of West Java brought up aspects of communicative situations, communication events, communicative acts, political communication components, relationships between communication components in communicative events forming political communication patterns. Political communication activities in the openness of ideology of DPW of PKS of West Java is part of political strategy of PKS to form a more inclusive party image (open), moderate, tolerance, plural, to eliminate the stereotype of Ihwanul Muslimin or Wahhabism, and to achieve political goal that are to get support, and wider constituents.