CSR for Library A Study on CSR of Bank BJB for Building the Gasibu Library in Bandung, West Java

摘要

Literacy movement should be supported by availability of qualified and accessible reading materials for people with reading interest. Public library may support literacy movement, so there must be a public library empowerment. Government of West Java Province has built Gasibu public library located near Gasibu sport arena in Bandung as a result of CSR of Bank BJB. Objectives of this research is to find out process and model of CSR of Bank BJB in building Gasibu library. It used qualitative method and in collecting data used interview, FGD, and library research. The result indicates the process of CSR of Bank BJB in building Gasibu Library was began by the governor of West Java Province communicated directly with the Bank BJB to give its CSR for building a public library. Next step the Bank BJB communicated with Dispusipda Jabar as representative of the government for technical aspect. When the library ready to operate, the Bank BJB hand it over to the West Java Government. The model of CSR is a form of partnership. The Bank BJB gave donation for library building construction, buying books, furniture and computers whereas the Government of West Java Province provides land for library site. Now, Dispusipda Jabar responsible for running the Gasibu library. It is recommended the industry give the CSR fund for developing public library to support literacy movement towards lifelong learner society.