Student's Privacy and Self Presentation in Social Networking Site

摘要

Self-presentation in social media has become a phenomenon in the digital era today, especially in the student as adolescents. This study aims to examine the Influence of teen privacy on self-presentation in social media. Total Subjects in this study as many as 189 students of high school students, with details of 139 female students and 50 male students. The average age of the subject is 16.6 years. Data collection using survey method with the instrument in the form of two questionnaires namely The Social Preference Questionnaire (SPQ) and The Efficacious Self-Presentation Scale (ESS). Data were analyzed using simple linear regression analysis technique. The results of this study show that there is a significant effect of privacy toward self-presentation in social media, with a negative direction of influence. The resulting fitted linear regression line was given by Y (Self-presentation) = 125.515 Privacy - 0.442. This result indicates that the more student has the privacy, the less there will be present them self on Instagram.