Around the advertising creativity and the audience to carry out research, combing the nature and characteristics of advertising creativity, thinking about the audience's theoretical background, clarifying the audience's emotional appeal, consumer psychology, and national culture. The research shows: advertising creativity is not only a means of marketing, but also a carrier of information transmission. In creativity, we should not only grasp the emotional analysis of creative advertising and audience, but also analyze the consumer psychology of the audience. While catering to the audience's national culture, we should integrate modern consciousness and aesthetic ideas to stimulate the audience's consumption effectively. To promote the sale of products, at the same time, to give advertising creative aesthetic connotations, so that it becomes a national cultural connotations of excellent advertising works.
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