Research on the Teaching Evaluation System of Marketing Practice Based on Innovation and Entrepreneurship Orientation

摘要

College marketing should attach importance to practical teaching, which is determined by the characteristics of higher education and the nature of marketing. However, in the course of teaching, the shortage of practical teaching resources, the teaching effect is not obvious and so on, which affect the quality of professional training, and can not reflect the advantages and characteristics of college education. Therefore, we should actively explore the existing problems in the practice teaching of marketing in Colleges and universities. Taking the marketing major of University as an example, this paper expounds the existing problems in the practice teaching assessment system of marketing specialty, and according to the goal of cultivating innovative marketing talents, comprehensively considering various factors and based on innovation and entrepreneurship. The construction of a practical marketing assessment system guided by marketing has been thoroughly studied.