For a long time, the real estate industry has been called the pillar industry of China's national economic development, which has played an important role in supporting the national economic lifeline. Even though the growing pace of economic development has become slower, the real estate industry as a whole is still on the rise. However, the state has been introducing policies to regulate the real estate industry and curb excessively high housing prices. In such a market environment, how to improve the profitability of the real estate industry to obtain higher profits has become a top priority. Taking LONGFOR Real Estate as the research object of profitability analysis, based on the financial statements of 2015-2017, through qualitative and quantitative analysis, it gives corresponding suggestions on how to improve the profitability of LONGFOR Real Estate and the whole real estate industry.
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机译：长期以来，房地产业被称为中国国家经济发展的支柱产业，这在支持国家经济生命线方面发挥了重要作用。尽管经济发展越来越慢，但整个房地产业仍在崛起。但是，该国一直在介绍政策，以规范房地产行业和遏制过高的房价。在如此的市场环境中，如何提高房地产业的盈利能力，以获得更高的利润已成为最优先事项。将Longfor Real Estate作为盈利能力分析的研究对象，根据2015-2017的财务报表，通过定性和定量分析，它对如何提高Longfor房地产和整个房地产业的盈利能力提供了相应的建议。
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