Study on Architectonics of Cultural Medium

摘要

Screens and multimedia installations are widely used in various spheres of culture: from exhibition grounds and virtual museum guides to entertainment projects. Multimedia projects are, in fact, the leading genre of media industry in the socio-cultural environment. First of all, these are immersive performances, multimedia and virtual exhibitions, installations, interactive presentations and performances, virtual (and partially virtual) products. All of them differ not only in the way of constructing the media environment, but in the extent to which the viewer is involved in the media space. The article considers the most typical species of multimedia projects and their specifics.