Gendered Wording in Sales Job Advertisements: Potential Impacts on Recruitment

摘要

Study 1: Content Analysis of 116 job ads for entry-level sales personnel collected from three university sales programs and Monster.com, CareerBuilder.com, and Linkedln.com. Nine ads identified as most representative of the entire group. Study 2: ANO VA and ANCO VA analysis of survey results (between-subjects design). Respondents randomly assigned to one job ad from the group of nine ads. Data collected from 679 university students representing three university sales programs. Participating students responded to 16 questions about their assigned advertisements.