Rewarding Online Product Review Behaviors Effectively: From a Self-Determination Perspective

摘要

1. How do different types of rewards from the firm impact the likelihood that the consumer will provide online reviews? 2. What is the impact of consumer's causality orientation on the effects of rewards? 3. Can consumers' causality orientation be primed to improve the effectiveness of the available rewards? 4. What is the impact of creating online reviews on the reviewer's purchase behavior?