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Lip Service or Real Concern: Testing the Claim to Pay Premium for Green Products Through an Experimental Research

机译：唇部服务或真正关注：通过实验研究测试索赔以支付绿色产品的溢价

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Based on findings of an online survey and experimental study, this research paper reports the role of demographic variable in consumer's claimed as well as actual willingness to pay premium for a green product, and any relation between these two.

机译：基于在线调查和实验研究的调查结果，本研究论文报告了人口变量在消费者声称的作用以及为绿色产品支付保费的实际意愿，以及这两个之间的任何关系。

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来源
《Summer AMA Conference》|2018年|1 v. (various pagings)|共5页
会议地点
作者
Nirankush Dutta; Anil Bhat;
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原文格式 PDF
正文语种
中图分类教育;
关键词
green marketing; consumer behaviour; pricing; sustainable marketing;

机译：绿色营销;消费者行为;定价;可持续营销;
入库时间 2022-08-21 05:49:25

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1. Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity [J] . Herbes Carsten, Friege Christian, Baldo Davide, Energy Policy . 2015,第DECa期

机译：愿意支付口头服务吗？将基于神经科学的方法应用于WTP的绿色电力
2. Portland pays more than lip service to green goals [J] . Port strategy . 2013,第3期

机译：波特兰为绿色目标付出的不仅仅是口头服务
3. Eco's in their name, part of their game Firm pays more than just lip service to 'green' values [J] . Vera Linsalata Tire Business . 2008,第7期

机译：以生态的名义，他们的游戏的一部分公司为“绿色”价值付出的不仅仅是口头服务
4. Lip Service or Real Concern: Testing the Claim to Pay Premium for Green Products Through an Experimental Research [C] . Nirankush Dutta, Anil Bhat Summer AMA Conference . 2018

机译：唇部服务或真正关注：通过实验研究测试索赔以支付绿色产品的溢价
5. Kinship care. Perceptions of social workers: Lip service or real service? [D] . Deitner, Sharon Ann. 2002

机译：亲属关系护理。社会工作者的看法：口头服务还是真正的服务？
6. Environmental Behavior Spillover or Public Information Induction: Consumers’ Intention to Pay a Premium for Rice Grown with Green Manure as Crop Fertilizer [O] . Fuduo Li, Kangjie Zhang, Aibo Hao, 2021

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7. The Influence of Consumer Preference, Brand Value, Product Innovation, and Green Brand on the Willingness to Pay Premium Green Product: Studyat Beauty Clinic Brand in Indonesia [O] . Rayi Charin Elinfenthy Effendhy, Anas Hidayat, Ratna Roostika 2019

机译：消费者偏好，品牌价值，产品创新和绿色品牌对支付优质绿色产品的意愿的影响：在印度尼西亚的学习美容诊所品牌
8. Estimating Consumer Willingness to Pay a Price Premium for Alaska Secondary Wood Products;Forest Service research paper [R] . Donovan, G. H., Nicholls, D. L. 2003

机译：估计消费者愿意为阿拉斯加次级木材产品支付价格溢价;森林服务研究报告

Lip Service or Real Concern: Testing the Claim to Pay Premium for Green Products Through an Experimental Research

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