Role of Narrativity and Prosodic Features in Driving: The Virality of Online Video Content

摘要

Earlier work on online virality has focused on the semantic content of what is being said largely to the exclusion of syntactic and prosodic aspects of how it is being conveyed. Further, prior research has mostly examined social transmission of text-based content to the exclusion of more dynamic and visually evocative material such as video. The present research examines the question "How does the narrative structure of content and speakers' vocal prosody impact sharing of online videos?"