The Application of Confucian Benevolence—Taking Haidilao in Quanzhou as an Example

摘要

"Confucian culture has a history of thousands of years in China, which has a profound impact on Chinese thinking. In modern times, many enterprises have been influenced by Confucian culture." With the continuous development of China's economic level, people's dietary requirements are getting higher and higher. Many new catering enterprises have quickly entered people's eyes. Haidilao, with its excellent service quality, has rapidly become a very representative company in China's catering industry. The "benevolence" in Confucianism plays an extremely important guiding role in Haidilao's rapid development. This survey will take "benevolence" in Confucian culture as the theme, hoping to increase their understanding of marketing through investigation and analysis, and at the same time put forward some feasible suggestions for the marketing strategy of catering industry.