Explore New Ways to Innovate the League Work in Colleges and Universities

摘要

Due to its unique functions and features, new media technology not only strongly appeals to college students, but also enriches the mode of the League Work in Colleges and Universities. This paper analyzed how new media application in college student affairs with summarize, case analysis and other methods, This paper suggests that colleges shuold to strength the construction of new media platform; to set up network propaganda team; to create professional and cultural positions; To carry out network public opinion collection, to improve information service mechanism and other strategies on college student development. With the rapid development of Internet technology, the widespread use of new media such as Weibo, WeChat and APP marks the advent of the new media era. Because of its unique functions and features, new media technology not only strongly attracts college students who are receptive to new things, but also enriches models and platforms for college work and study, which not only provides new opportunities for the development of college students, but also brings new challenges come. Since the 17th CPC National Congress, the Central Committee of the Communist Youth League has successively issued the opinions on Strengthening the Propaganda and Guidance Work of the Communist Youth League, the Notice on Strengthening the Propaganda Work of the Communist Youth League Network, the General Office of the Communist Youth League about Further Deploying the Network of Good Youth Voices, Cultural Action Notice "and other documents. The Communist Youth League Network Propaganda Teleconference pointed out that building the CYL network propagandist team and doing a good job in propaganda and guidance for the CYL network are the clear tasks assigned by general secretary Jinping Xi and the party Central Committee to the Communist Youth League in the process of planning to promote the state governing system and the modernization of governance capacity, The new media represented by the Internet profoundly changes the world and affects the young people's new situation. To accomplish the mass work for the youth, the CYL must march into the field of online new media. [1] Therefore, how to give full play to and utilize the advantages of new media, guide the youth, serve the youth, and realize the growth of young students, have become the major problems in the current study of college student affairs.