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Investigation Study on Design of Ford Motor Advertisements from 1922 - 1936 - Taking Automobile Advertisements on Shun Pao and Taiwan NichiNichi Shin Po as Examples

机译:1922年至1936年福特汽车广告设计调查研究 - 以舜洞与台湾尼科希省为例,以汽车广告为例

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摘要

In the 1920s and 1930s, the U.S. automobile enterprise Ford made its retail debut in Taiwan and mainland China markets. At that time, Taiwan was under Japanese colonial rule and had went through a series of assimilation policy; while China was in the period of semi-feudalism and semi-colonialism, a stage in which all sectors of society, from politics to economy, were invaded and controlled by foreign colonialism. However, in the face of Taiwan under Japanese colonial rule and mainland China in gradual economic colonization, Ford discovered that due to cultural diversity between the two regions, product image and sales method used in one region differed greatly from the other. So how did these automobile adverting concepts and designs come into being? Were they closely related with local culture and life style? With Ford Motor advertisements in Taiwan Nichi Nichi Shin Po and Shun Pao from year 1922 to 1936 as study subject, this thesis expounds the visual symbolic meanings and their differentiations delivered in Ford advertisements by mean of document analysis and from the angle of advertising appeal, technique of expression, etc.
机译:在20世纪20年代和20世纪30年代,美国汽车企业福特在台湾和中国大陆市场进行了零售首次亮相。那时,台湾正在日本殖民统治下,经历了一系列同化政策;虽然中国处于半封建主义和半殖民主义时期,但一个阶段,社会各界来自政治,经济,被外国殖民主义入侵和控制。然而,在台湾在日本殖民统治和中国大陆逐渐经济殖民地下,福特发现,由于两个地区之间的文化多样性,一个区域中使用的产品形象和销售方法极大地不同。那么这些汽车的概念和设计是如何存在的?他们与当地文化和生活方式密切相关吗?在台湾福特汽车广告,从1922年到1936年到1936年的福伊希希·泉和顺子,这篇论文阐述了通过文档分析和广告吸引力,技术的角度来讨论福特广告中的视觉象征意义及其差异表达等

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