The Governance and Construction of the 'Refined and Popularized Environment' of the Bullet Comments in Webcast

摘要

As a special network comment language, bullet comment is introduced by two domestic websites "Acfun" and "bilibili". It is widely used in the Internet because it conforms to the upsurge of the Internet age and meets the diversified needs of Internet users. In the process of the development of bullet comments, the webcast booth has changed into a real-time interactive chat room. Based on the analysis of the bullet comment transmission in the webcast and combined with the current popular network live broadcast platform - "BiliBili" and "Douyu", this paper makes a systematic analysis of "elegance" and "vulgarity" in the communication of bullet comments in live broadcast. At the same time, it discusses the problems existing in the current network live broadcast and the language communication in live broadcast, so as to provide reference for further regulating and managing the language communication in the webcast.