Model Innovation, Space Reconstruction, and Behavior Remodeling: Analysis on the Development of Physical Bookstores from the Perspective of Experience Economy Theory

摘要

Some brick-and-mortar bookstores have gained opportunities for transformation in recent years with the support of policies and funds, and their development has gradually picked up. But overall, they still face challenges. This paper analyzes the plights and challenges faced by physical bookstores, and puts forward that the bookstores should highlight their experience functions as knowledge and information education, entertainment and leisure, escape and immersion, and aesthetic perception given their characteristics and the attributes of consumers from the theoretical perspective of experience economy and with Librairie Avant-grade as a case. This paper also expounds the path of experiential development of physical bookstores from the perspectives of business model innovation, cultural space reconstruction and scene consumption behavior shaping.