Research on the Influence and Development Path of New Media Culture Industry on National Competitiveness

摘要

Improving national competitiveness is a new competitive strategy adopted by all countries in the stage of in-depth development of economic globalization. The influence of new media culture industry on national competitiveness is as follows: the development of new media culture industry is the promotion of cultural soft power and the new engine of China's economic growth, which can stimulate consumption and optimize economic structure. The development status of China's new media culture industry is that although there has been some development, the overall scale of the new media culture industry is still not large, the intensive development degree is not high, and the scientific and technological innovation ability is not strong. The development path of new media culture industry should be to accelerate the training of talents in new media culture industry, promote the deep integration of culture and technology, and enhance the market competitiveness of new media culture enterprises.