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The User Experience Research of Theme Park APP: A Case Study of Shanghai Disney Resort

机译:主题公园应用程序的用户体验研究 - 以上海迪士尼度假村为例

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With the development of internet techniques and adoption of mobile devices, touristic APPs becomes more and more popular, yet few research focused on tourists' on-site experience and perception with these APPs. Data was collected through online reviews in Apple's store. Word frequency analysis and sentiment analysis were applied to identify the most mentioned issues and overall emotion of SDR APP. The findings unearth time management is the key point to improve tourists' experiences while basic functions of APP cause negative perception of APP. Practical implications for government, operators and theme park managers are provided to create more value from tourism related APPs.
机译:随着互联网技术的发展和通过移动设备的采用,旅游应用程序变得越来越受欢迎,但很少的研究侧重于游客的现场体验和对这些应用的看法。 通过Apple商店的在线评论收集数据。 应用单词频率分析和情感分析来确定SDR应用的最多的问题和整体情感。 该研究结果无法解决时间管理是改善游客体验的关键点,而App的基本功能会导致应用程序负面看法。 提供对政府,运营商和主题公园经理的实际影响,以创造更多来自旅游相关的应用程序的价值。

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