Discussion on Innovation of Marketing Management of Electric Power Enterprises

摘要

With the reform and development of China's power market, power enterprises have been developing rapidly and the ever increasingly basic foundation has proposed higher requirements for the innovation of power marketing management while scientific and reasonable power marketing management should be based on guaranteeing the development moment of power enterprises' marketing. Because there are still some problems in power enterprises, and these problems are mainly how to establish a good image of power companies, explore new power market and improve enterprises' business efficiency. In order to make power enterprises develop better, power enterprises need to take new marketing management strategies and establish new marketing concepts so as to meet the market demand and have stronger development potential.